WHISPER
Art Direction, Styling & Photography
Kinetics is a nail polish brand from Latvia. In this project i was asked to showcase the Fall 2019 Collection WHISPER. The collection represents whispers of the first autumn morning mist highlighting maturity, femininity and wisdom.
Client: Kinetics Nail Systems
Art Direction & Styling: Zane Priede
Photography: Zane Priede

CONTACTS
LICENSING
ZANE PRIEDE
Art Director, Photographer & Set Designer based in Riga, Latvia.
Educated as a Designer and fascinated by Photography I end up combining both. I work with storytelling in space, whether it’s a small still life setting or large-scale installation, translations of ideas and concepts into visual realms is my biggest drive.
I’ve been working for several years on my dream project Ezera Skaņas as an Art director and Stage designer, meanwhile developing interactive experiences for new museums in Latvia. Photography is the most direct channel to freedom and creativity for me, there I can experiment with unexpected combinations of materials, discover nuances of light and search for new ways how to achieve the desired atmosphere.
EDUCATION
Design Academy Eindhoven, The Netherlands
Bachelor in Visual Communication - Man & Communication
AWARDS
ADWARDS MMXX - Photography 2020 Silver
ADCE Awards EUROPE - Photography - Nomination 2020
ADWARDS MMXXI - Photography - Nomination 2021
LensCulture - CRITICS' CHOICE 2022 - Winner
ADWARDS XVI - Photography 2022 Silver
PUBLICATIONS / EXHIBITIONS
Hype&Hyper - Interview with Zane Priede - Link here
LensCulture - CRITICS' CHOICE 2022 - Link here
Aesthetica Magazine - Atmospheric Still Life - Link here
Hisheji.com - China - LAKE INSTALLATION - Link here
POP UP CITY - Amsterdam - DRAWINGS OF LIGHT - Link here
EQUAL LENSE - Link here
Artwort Magazine - Invisible Cities - Link here
Pop Up exhibition - Sorry, Can't Talk Right Now - LOOK Gallery, Riga. 2019
Group exhibition - SeeMe x SCOPE, Miami. 2018